A Remarkable Encounter at SARS Branch at Ashlea Gardens Pretoria
How One SARS Agent Restored My Faith in the South African Revenue Service |
As a professional and an everyday citizen, my experiences with SARS over the years have been a mixed bag of frustration and disappointment. However, one recent encounter at the Ashlea Gardens SARS branch in Pretoria completely transformed my perspective. A remarkable agent named Marsha restored not only my faith in SARS but also my hope that excellent public service is still alive in South Africa.
This post is a tribute to Marsha’s professionalism, dedication, and empathy. It’s also a call for much-needed improvements to the customer service culture within SARS to make it a place South Africans can approach without fear, frustration, or resentment.
Marsha was unlike any SARS agent I’ve met before. From the moment I sat down at her desk, she was polite, professional, and empathetic. My personal tax problem had been weighing on me for weeks, yet in her calm and reassuring demeanor, Marsha not only resolved my issue but also made the entire process feel smooth and respectful.
I found myself wondering if I was dreaming — was I really in a SARS office? Her exceptional service felt surreal in an environment where rudeness and inefficiency have, unfortunately, become the norm.
While I waited my turn, I noticed that Marsha worked tirelessly, assisting taxpayers with patience and professionalism. She didn’t disappear between clients for long breaks, nor did she make anyone feel like they were a burden. It’s this dedication and respect for taxpayers that sets her apart.
A History of Frustration and Hostility
- A senior citizen was left standing in a queue when she should have been allowed to sit comfortably inside.
- A pregnant woman was also left to stand in the queue for a long time without assistance or priority.
- Call center agents who drop calls after you’ve waited on hold for over an hour or more.
These incidents are not just frustrating; they erode the trust and respect taxpayers should feel for SARS. As citizens trying to do the right thing by paying our taxes, we deserve to be treated with dignity and respect, not as though we are criminals or nuisances.
Even the tone of public statements from SARS leadership often feels threatening rather than supportive. Instead of educating and encouraging compliance, taxpayers are too often met with hostility. This approach alienates the very people SARS relies on to fund public services.
A Call for Change: Improving SARS Customer Service
- Politeness and civility: Taxpayers should be treated with respect and kindness, regardless of the complexity of their issues.
- Empathy and customer care: Understanding the stress taxpayers face can help agents provide better support.
- Efficiency and problem-solving: Agents should be equipped to resolve issues quickly and thoroughly.
Overburdened employees often lead to slower service and burnout. By hiring more agents, SARS can reduce wait times and ensure taxpayers are attended to promptly.
Senior citizens, pregnant women, and individuals with disabilities should not be left standing in long queues. A clear system for prioritising these taxpayers must be implemented in all branches.
The SARS call center is a source of immense frustration for many South Africans. Holding for over an hour only to have the call dropped is unacceptable. Here’s how SARS can improve:
- Reduce wait times: Increase the number of call center agents to handle the high volume of inquiries.
- Implement callback options that work: Allow taxpayers to request a callback instead of waiting on hold, not to be called after a month after requesting.
- Improve accountability: Monitor dropped calls and ensure agents follow up on unresolved issues.
Many taxpayers are forced to visit branches or call the helpline because online services(SARS efiling) are unreliable or overly complicated for the inexperienced who don't deal with it on a daily basis. By investing in user-friendly digital tools and better system integration, SARS can reduce in-person visits and streamline the tax process.
Recognising the Unsung Heroes of SARS
While there is much room for improvement, it’s important to acknowledge the hardworking SARS employees like Marsha, who go above and beyond to serve taxpayers. These individuals deserve recognition for their dedication and should serve as role models for their colleagues. SARS leadership must actively highlight and reward excellent service to inspire others and create a culture of respect and professionalism.
Why This Matters
A well-functioning SARS is essential for South Africa’s growth and prosperity. When taxpayers feel respected and valued, they are more likely to comply willingly. Building this trust requires not only efficient systems but also a customer-first mindset.
As taxpayers, we are the backbone of the nation’s economy. Our contributions fund vital services, from education to healthcare, and it’s only fair that we are treated with dignity and respect in return.
Final Thoughts: A Personal Reflection
Marsha’s service reminded me of what good governance looks like at the individual level. Her empathy, professionalism, and dedication gave me hope that SARS can be a place where taxpayers feel heard and valued.
- To the leadership at SARS: let Marsha’s example be a catalyst for change. Invest in your staff, overhaul your systems, and show South Africans that you appreciate their contributions.
- To my fellow taxpayers: let’s celebrate and recognise those who serve us well, while continuing to advocate for the improvements we need.
If SARS can adopt a culture of respect, empathy, and efficiency, I believe we can build a tax system that every South African can be proud of. Let’s work for a future where every visit to SARS feels as positive and impactful as my encounter with Marsha at Ashlea Gardens.
Article by Rhulani
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